Improve Effective Planning

Problems most often arise from poor planning. Sometimes we’re uncertain if we’re tackling correct issues and dealing with them right way. However, we can improve our assumptions about processes and performance with more effective auditing.

Keep Objective Records

The internal audit process is not intended to be a ‘gotcha’ game. Rather, auditing helps management understand and validate planning element. By keeping an objective record of process, we can learn to swim first and avoid that sinking feeling later.

Improve with Internal Auditor Training

Les Cornelius, Quality Assurance Coordinator at Lee BioSolutions, Inc., took a two-day IRCA Internal Auditor Skills Class for knowledge of getting improved results.

Don’t Get Caught With Your PR Down!

Why risk embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle?

Never again will you fail to do something positive about behaviors of those important outside audiences of yours that MOST affect your operation.

Never again will you fail to create external stakeholder behavior change leading directly to achieving your managerial objectives.

And never again will you fail to persuade those key outside folks to your way of thinking, or move them to take actions that allow your department, division or subsidiary to succeed.

In fact, once you digest underlying premise of public relations, you’ll understand how right PR really CAN alter individual perception and lead to those changed behaviors you need. Here’s how it goes: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

However – and this is a big however – it requires more than special events, brochures and news releases if you really want to get your PR money’s worth.

For example, business, non-profit and association managers who employ this kind of public relations can benefit from results such as new proposals for strategic alliances and joint ventures; rebounds in showroom visits; membership applications on rise; community service and sponsorship opportunities; enhanced activist group relations, and expanded feedback channels, not to mention new thoughtleader and special event contacts.

As time passes, you should see customers making repeat purchases; prospects reappearing; stronger relationships with educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies, and even capital givers or specifying sources looking your way.

Obviously, you want your most important outside audiences to really perceive your operations, products or services in a positive light. So be certain that your PR staff has bought into whole effort. Convince yourself that they accept reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Get together and go over PR blueprint carefully with your staff, especially regarding how you will gather and monitor perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with how things went? Have you experienced problems with our people or procedures?